Dell Technologies - "Unseen Ballet" by ANDY Awards 2021
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Dell Technologies - "Unseen Ballet"
- Brand: Dell Technologies
- Country: United States
- Advertiser: Dell
| Title | Unseen Ballet |
| Agency | VML |
| Campaign | Unseen Ballet |
| Advertiser | Dell |
| Brand | Dell Technologies |
| Posted | April 2021 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The 'Unseen Ballet' ad by Dell Technologies focuses on its initiative to bring the joy of holiday performances to visually impaired children. The ad shows the use of innovative eSight eyewear, demonstrated by kids excitedly witnessing a live performance of the "Nutcracker" ballet by Ballet Austin for the first time. We witness young viewers experience a spectacle with sheer joy and disbelief through these technologically advanced glasses. Family members express emotion and gratitude seeing their loved ones experiencing sights often taken for granted. The ad is set against a festive winter backdrop, and highlights the valuable impact of assistive technology, offering hope and empowerment through sight and a shared cultural experience. |
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