OREO - "The OREO Doomsday Vault" by ANDY Awards 2021
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OREO - "The OREO Doomsday Vault"
- Brand: OREO
- Country: United States
- Advertiser: Oreo
| Title | The OREO Doomsday Vault |
| Agency | the community |
| Campaign | The OREO Doomsday Vault |
| Advertiser | Oreo |
| Brand | OREO |
| Posted | April 2021 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The OREO Doomsday Vault ad humorously addresses the idea of a doomsday scenario by showcasing a vault in Svalbard, Norway, specifically built to protect OREO cookies. Inspired by the global seed vault, the ad follows an engaging narrative featuring Markus Thorland, who humorously discusses the importance of safeguarding OREO cookies for future generations. A series of tweets and media responses highlight the virtual excitement surrounding this unique preservation endeavor. The campaign blends practical survival preparation with witty dialogue, creating a memorable and entertaining take on an apocalyptic scenario. The ad received extensive engagement on social media and media coverage, demonstrating its success in achieving widespread attention and creating a humorous twist to typical advertising strategies, emphasizing OREO's dedication to fun and imaginative marketing. |
| Chief Creative Officer | Joaquin Molla |
| Chief Creative Officer | José Molla |
| Chief Creative Officer | Frank Cartagena |
| Executive Creative Director | Ramiro Raposo |
| Executive Creative Director | Ian Reichenthal |
| Associate Creative Director | Federico Díaz |
| Associate Creative Director | Aaron Willard |
| Associate Creative Director | Aaron Zimroth |
| Associate Creative Director | Juarez Rodrigues |
| Account Director | Tiffany Kimicata |