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MTN DEW - "MTN DEW Major Millions"

$TBWA\Chiat\Day New York$

TBWA\Chiat\Day New York New York, United States

Awards

12533

Brand: MTN DEW
Country: United States

Advertiser: PepsiCo Inc.

Title	MTN DEW Major Millions
Agency	TBWA\Chiat\Day New York
Campaign	MTN DEW Major Millions
Advertiser	PepsiCo Inc.
Brand	MTN DEW
Posted	April 2021
Business Sector	Beverages
Media Type	Others
Length	30 seconds
AI Description	The MTN DEW Major Millions ad presents a vivid and electrifying city experience. Featuring a duo cruising in a flashy, pink convertible, the city is animated with neon signage and vibrant watermelon-themed decorations. As they drive through this dynamic metropolis, giant animated bottles of MTN DEW come into view, highlighting the beverage’s bold identity. The atmosphere buzzes with excitement, adventure, and a sense of thrilling fun. The cityscape is a kaleidoscope of colors, blending modern urban aesthetics with a playful, surreal twist. The ad encourages viewers to engage with the MTN DEW brand through fun challenges, bringing a refreshing energy that mirrors the drink's lively flavor.
Edit	Whitehouse Post
Chief Marketing Officer Mtn Dew	Greg Lyons
VP Marketing Mtn Dew/Energy/Flavors	Nicole Portwood
Senior Director Mtn Dew Comms	Matthew Nielsten
Senior Director Mtn Dew Comms	Erin Chin
Director Mtn Dew Comms	Katy Holden
Senior Manager Marketing Mtn Dew	Eleonora Karastergiou
Senior Marketing Analyst Mtn Dew	Jackie Tsontakis
Chief Creative Officer	Chris Beresford-Hill
Executive Creative Director	Amy Ferguson
Executive Creative Director	Julia Neumann
ACD	Holden Rasche
CW	Holden Rasche
ACD	Ashley Veltre
AD	Ashley Veltre
Head of Production	John Doris
Senior Integrated Producer	Rick Segal
Director of Integrated Business Affairs	Thalia Tsouros
Business Affairs Manager	Anne-Camille Charpié
President	Nancy Reyes
Chief Executive Officer (CEO)	Rob Schwartz
Strategic Business Lead	Bruna Bechelli
Business Director	Matthew Duerr
Business Manager	Allie Lightcap
Chief Strategy Officer	James Sowden
Executive Strategy Director	John Gibson
Strategy Director	Lesley Parks
Strategy Director	Michael Obermeyer
Strategist	Bodi Karsono
Operations Manager	Christina Curtis
Communications	Asheden Hill
Associate Art Director	Louis Prenaud
Associate Art Director	Junior Copywriter
Copywriter Intern	Alexa Padron
Art Director Intern	Anika Grube
	Alex Lumain
Associate Producer	Sarah Healy
Redslash Executive Producer	Tricia Higgins
Animation/3D	Eric Bigman
BTS Shooter	Neil DaCosta
Production Company	MJZ
Director	Tom Kuntz
President	David Zander
Executive Producer	David Zander
President	Eriks Krumins
Executive Producer	Eriks Krumins
Line Producer	Emily Skinner
Director of Photography (DOP)	Hoyte Van Hoytema
Production Designer	Jahmin Assa
Editor	Russell Icke
Assistant Editor	Paul Chung
Executive Producer	Caitlin Grady
Production Company Producer	Ryan Smith