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ANDY Awards

Creative Award
New York, United States
Reddit - "Reddit - Up The Vote" by ANDY Awards 2021

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TitleReddit - Up The Vote
Agency
Campaign Reddit - Up The Vote
Advertiser Reddit
Brand Reddit
PostedApril 2021
Business Sector Community Website
Media Type Integrated Media/360 Activation
Length
AI Description The ad showcases Reddit's campaign to encourage voting by drawing parallels between its upvote system and real-world elections. It features animated graphics of small groups forming larger crowds, visually representing the collective power of votes, and mimicking the shape of the United States. The video includes clips from debates, unemployment news, and protests, emphasizing the election's significance. Reddit's popular posts are transformed into billboards across urban landscapes, illustrating the comparability of Reddit's upvotes to real election results. Animated Reddit avatars are seen promoting the initiative, while statistics highlight the campaign's success, leads to voter registration, and monumental digital engagement. The ad creatively uses humor and impact to stress the importance of voting, resonating with digital-native audiences.
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Art Director
Senior Copywriter
Art Director
SVP Managing Director
VP Executive Strategy Director
Strategy Director
VP Managing Director Client Services
Account Director
VP Executive Production Director
Group Production Director
Senior Producer
Group Director Media Operations
Media Director
Media Planner
Group Director Content Production
Director Content Production
Senior Content Producer
Content Producer
Motion Design Director
Chief Marketing Officer Reddit Inc
Senior Marketing Lead Reddit Inc
Creative Lead Reddit Inc
Director of Policy Reddit Inc
Policy Analyst Reddit Inc
Senior Communications Manager Reddit Inc