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ANDY Awards

Creative Award
New York, United States
Patagonia Brewery - "Patagonia Brewery - Comunal Gin" by ANDY Awards 2021

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TitlePatagonia Brewery - Comunal Gin
Agency
Campaign Patagonia Brewery - Comunal Gin
Advertiser Patagonia Brewery
Brand Patagonia Brewery
PostedApril 2021
Business Sector Spirits, Fortified Wines
Media Type Packaging, Branding & Design
Length
AI Description The ad for Patagonia Brewery's Comunal Gin opens with scenic views of Bariloche, Argentina, covered in snow. The narration describes the quietness due to a lack of tourists, as the COVID-19 pandemic has led to economic hardship. The video cuts to a closed bar, with a voice stating the struggle of local businesses. With 14,000 liters of beer in stock, breweries face the danger of wasting their product. However, they innovate by using the beer to distill a new gin. Scenes of brewery work depict the process of transforming beer kegs into gin barrels. Interview snippets with local brewers explain this creative solution. As the ad wraps up, the snow-covered landscape transitions into a montage of gin bottles, emphasizing "Comunal Gin" as the first gin distilled from Patagonian beer, leading to significant attention and sales success. The ad underlines themes of innovation and community resilience during a crisis.
SVP Managing Director SS LATAM
VP Chief Creative Officer SS LATAM
Executive Client Services Director
Group Creative Director
Creative Director
Creative Director
Designer
Associate Creative Director
Visual Designer
Executive Producer
Senior Producer
Associate Producer
Account Director
Strategist
Senior Analyst
Direction
Executive Production
Production
Edition
Music
VP Marketing Patagonia Brewery
Brand Manager Patagonia Brewery
Brand Manager Patagonia Brewery
Connections Manager Patagonia Brewery