andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Miller Lite - "Farewell, Work Holiday Parties" by ANDY Awards 2021

Filter results by

TitleFarewell, Work Holiday Parties
Agency
Campaign Farewell, Work Holiday Parties
Advertiser MillerCoors LLC
Brand Miller Lite
PostedApril 2021
Business Sector Beers, Ciders, Lagers
Media Type Others
Length
AI Description The Miller Lite ad, "Farewell, Work Holiday Parties," creatively bids goodbye to unwanted work holiday gatherings. Featuring hyper-realistic statues created with 3D photogrammetry, this commercial was so artistically compelling that it was showcased in the Los Angeles County Museum of Art. The artwork, designed by Alex Prager, includes quirky, surreal, and lifelike sculptures set in amusing holiday-themed scenes. It captures the absurdity of typical office parties through exaggerated expressions and vibrant visuals, adding a humorous yet artistic touch. The installation became LACMA’s most attended exhibit, reflecting society’s sentiment on work parties during the COVID era, urging more genuine connections with real friends. The ad’s aesthetic combines modern and surreal elements, using humor to convey a deeper message about prioritizing personal relationships.
Production Company Art & Sciences
Director
Executive Producer
Line Producer
Editor
Editing Company