No Way Norway

Brand General Motors
Advertiser General Motors Corp.
Agency McCann Detroit
Country United States
Activity Automotive
Media Others
When Will Ferrell finds out Norway is selling way more EVS than America, he recruits his friends Awkwafina and Kenan Thompson, and with GM’s revolutionary Ultium battery, he rallies America by taking the fight to Norw¬ay. Instead of using typical things like EVs being good for the environment, we took a whole new approach by making it a challenge for America that a tiny country was beating us. It was a unique way to look at it and it led to a global story.
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Awards (1)

  • Gold - IDEA

Ads (3)