When Will Ferrell finds out Norway is selling way more EVS than America, he recruits his friends Awkwafina and Kenan Thompson, and with GM’s revolutionary Ultium battery, he rallies America by taking the fight to Norw¬ay. Instead of using typical things like EVs being good for the environment, we took a whole new approach by making it a challenge for America that a tiny country was beating us. It was a unique way to look at it and it led to a global story.