Anheuser Busch - "HALF FANS" by ANDY Awards 2021
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Anheuser Busch - "HALF FANS"
- Brand: Anheuser Busch
- Country: Colombia
- Advertiser: Anheuser-Busch
| Title | HALF FANS |
| Agency | Leo Burnett Colombia |
| Campaign | HALF FANS |
| Advertiser | Anheuser-Busch |
| Brand | Anheuser Busch |
| Posted | April 2021 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Others |
| Length | |
| AI Description | The ad opens with footage of football commentators discussing the lack of support for women's football in Colombia. It features contrasting scenes of empty stadiums for women's games and packed crowds for men’s games. The narrative highlights the cancellation of the women’s league in 2019 due to insufficient support. To address this, a campaign was launched using jerseys with half badges during men’s games, symbolizing the lack of full support for women’s football. The campaign received wide media attention and public participation, leading to a massive increase in attendance for women’s games. The ad concludes with both teams playing with full respect, showing unity and equality in supporting women’s football. The ad, sponsored by Beer Aguila, sends a strong social message advocating for equal support for women’s sports. |