SBS BroadCast Belgium - "Belgian Break" by ANDY Awards 2021
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SBS BroadCast Belgium - "Belgian Break"
- Brand: SBS BroadCast Belgium
- Country: Belgium
- Advertiser: Special Broadcasting Service
| Title | Belgian Break |
| Agency | Happiness Saïgon |
| Campaign | Belgian Break |
| Advertiser | Special Broadcasting Service |
| Brand | SBS BroadCast Belgium |
| Posted | April 2021 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Others |
| Length | |
| AI Description | The ad highlights SBS BroadCast Belgium's new initiative during the COVID-19 lockdown, promoting their influential 'Belgian Break.' The ad features a contrast of international branding with an emphasis on local businesses, showcasing logos of large global brands with percentages highlighting their presence in commercial breaks. This is then contrasted with local Belgian brands, emphasizing a shift during the pandemic to support community businesses. Visuals include news clips about economic struggles due to COVID, and a dynamic montage of Belgian products and culture. The impactful message is delivered through graphical text, presenting statistics such as increased local advertisers and reduced channel surfing. The visual style is modern, utilizing a digital black grid background and bold text. |
| Chief Commercial Officer SBS | Bart Demeulenaere |
| Creative Director SBS | Steve Brouwers |
| Executive Creative Management | Karen Corrigan |
| Chief Creative Officer | Geoffrey Hantson |
| Creative Director | Katrien Bottez |
| Creative Director | Philippe Fass |
| Worldwide Creative Partner | Fred Levron |
| Business Director | Hans Smets |
| Concept Provider | Roxane Schneider |
| Concept Provider | Pieter Claeys |