andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Coors Light - "Big Game Dream" by ANDY Awards 2021

Filter results by

TitleBig Game Dream
Agency
Campaign Big Game Dream
Advertiser MillerCoors LLC
Brand Coors Light
PostedApril 2021
Business Sector Beers, Ciders, Lagers
Media Type Others
Length
AI Description The Coors Light 'Big Game Dream' commercial takes viewers on a surreal journey by exploring the concept of dream incubation for marketing. The ad introduces a scenario where a person dreams about skiing down a snowy mountain after jumping out of a helicopter. A voiceover introduces the idea of embedding an ad in someone's dream. Due to Coors' inability to air a Super Bowl ad because of contractual restrictions, the ad narrates their creative approach to promoting their beer through dreams. It highlights a collaboration with a Harvard professor to scientifically influence dream content using Coors imagery. The ad involves a mix of real scenarios and colorful animation, portraying dream-like visuals with cartoon characters and vibrant landscapes. The presence of celebrities, including a segment with Zayn Malik sleeping, adds to the quirky and strategic marketing approach. Various news outlets and social media discussions reflect on the campaign's impact and creativity in bypassing traditional advertising limitations.