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ANDY Awards

Creative Award
New York, United States
Mars Chocolate North America - M&M's - "Karen" by ANDY Awards 2021

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TitleKaren
Agency
Campaign Karen
Advertiser Mars, Inc.
Brand Mars Chocolate North America - M&M's
PostedApril 2021
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Media Type Others
Length
AI Description The ad depicts a lighthearted interaction in a hallway between two women. One woman apologizes for mistakenly calling the other 'Karen,' to which the reply is, 'My name is Karen.' This witty exchange is followed by another apology: 'Sorry your name is Karen.' The scene is set in a bright, casual environment, suggesting everyday life. To make amends, one woman offers a pack of M&M’s to the other, symbolizing friendship and reconciliation. The ad uses humor and relates to the audience through a common social faux pas, spreading a message of apology and the sweetness of resolving small misunderstandings.
Production Company
Chief Creative Officer BBDO Worldwide
Global Executive Creative Director
Senior Creative Director
Senior Creative Director
Creative Director
Creative Director
Creative Director
Group Executive Producer
Executive Producer
Senior Music Producer
Business Manager
Chief Executive Officer (CEO)
President
Global Account Leader Mars Inc
Senior Director
Account Director
Account Director
Account Manager
Account Executive
Director
Executive Producer
Managing Partner
Managing Director
Head of Production
Director of Photography (DOP)
Editing Company
Editor
Assistant Editor
Executive Producer
Animation
VFX
Executive Producer
Animation Director
Senior Producer
Colorization
Colorist Tim Masick
Production Company Producer
Sound
Mixer
Mixer
Production Company Producer
Music
EP
Music Composer
Creative Lead
Creative Lead