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ANDY Awards

Creative Award
New York, United States
Essity - Bodyform/Libresse - "#wombstories" by ANDY Awards 2021

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Title#wombstories
Agency
Campaign #wombstories
Advertiser Essity
Brand Essity - Bodyform/Libresse
PostedApril 2021
Business Sector Feminine Hygiene
Media Type Others
Length
AI Description The ad, titled #wombstories, explores the complex emotional journey of womanhood through vivid visual storytelling. It features animations of uteruses surrounded by a cosmic backdrop, symbolizing the intimate and often unseen world of female health. The ad transitions between animated sequences and real-life scenes depicting women's various experiences, such as doctor visits, pregnancy, miscarriages, and menopause. These narratives intertwine with whimsical animations, depicting inner emotions, struggles, and triumphs related to menstruation, fertility, and motherhood. The visuals are colorful and surreal, blending fantasy with realism to convey empowerment and honesty. The ad emphasizes listening to women's stories and breaking taboos around feminine hygiene and health.
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Essity Global Marketing & Communications Director Femcare
Essity Global Marketing & Commmunications Director, HHT
Essity Global Brand Communication Manager Femcare
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Creative Director Animation
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Artist Annie Wong
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