andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
States United to Prevent Gun Violence - "Best unbox ever with Cayden" by ANDY Awards 2021

Filter results by

TitleBest unbox ever with Cayden
Agency
Campaign Unboxing
Advertiser States United to Prevent Gun Violence
Brand States United to Prevent Gun Violence
Date of First Broadcast/Publication 2021 / 1
Business Sector Public Safety, Health & Hygiene
Tagline If it's unlocked, it can be unboxed.
Story Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden.
Media Type Digital
Length
AI Description The ad begins with a playful cartoon animation that resembles a cheerful unboxing theme, then transitions to a child named Cayden sitting in a bedroom, casually explaining that he wants to show something cool. As the unboxing progresses from the cardboard box, it's revealed that the item is a gun, with Cayden naively describing its features like any ordinary toy. The atmosphere shifts from innocent curiosity to a jarring reality as he showcases the gun's components. The ad then ends with impactful statistics showing the dangers of unlocked firearms in homes, aiming to advocate for gun safety and storage. The tagline "If it's unlocked, it can be unboxed" underlines the critical message, urging responsible gun ownership.
Production (Agency)
Animation
Production Company
Production Company
Director of Photography (DOP)
Head of Production
Executive Director States United to Prevent Gun Violence
Worldwide Chief Creative Officer
Chief Creative Officer Grey NY
Executive Creative Director
Group Creative Director
Creative Director Copywriter
Creative Director
Art Director
Copy Supervisor
Design
SVP Account Director
Project Manager
Director PR
Executive Director Social
Site Builder
Production
Chief Production Officer
Executive Producer
Senior Integrated Producer
SVP Head of Business Affairs
Business Manager
VP/Music Producer
Director
Owner
Executive Producer
Executive Producer
East Coast Representative
Editor
Editor
Post Production
Associate Producer
Animation and Finishing
Post Production
Illustration