Insmed - "Unbreakable" by ANDY Awards 2021
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Insmed - "Unbreakable"
This ad is part of the ACT Responsible Collection
- Brand: Insmed
- Country: United States
- Advertiser: Insmed
| Title | Unbreakable |
| Brief | “Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do. |
| Agency | Area 23 |
| Campaign | Unbreakable |
| Advertiser | Insmed |
| Brand | Insmed |
| Date of First Broadcast/Publication | 2021 / 1 |
| Business Sector | Health & Pharmaceutical Products |
| Story | “Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner. |
| Media Type | Television |
| Length | |
| AI Description | The advertisement titled "Unbreakable" follows an animated journey of Barbara, a bunny toy. The setting is a colorful and whimsical toy factory where Barbara starts coughing, leading her to be labeled as defective by quality control. Determined to find a solution, Barbara embarks on a journey, discovering a loose string of yarn that guides her through a vibrant town. Along the way, she encounters various challenges and moments of despair, depicted through lively and engaging animations and soundtracks. The journey leads her to a toy repair shop, showcasing themes of resilience and hope as she seeks treatment for her cough, symbolizing the challenges faced by people with NTM lung disease. The ad concludes with a hopeful message about the importance of early diagnosis and management of NTM, urging views to seek answers. |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | Chris Bernesby |
| Group Creative Director | Joe Capanear |
| Creative Director | Paul Harrington |
| Associate Creative Director | Jennifer Harrison |
| Associate Creative Director | Kristen Bell |
| Associate Creative Director | Corinne Feight |
| Copywriter | Sasha Mishkin |
| Group Executive Producer | Chinkara Singh |
| Associate Creative Director | Ronnie Caltabiano |
| Management Director | Martha Simpson |
| Account Director | Jack OShaughnessy |
| Integrated Producer | Kevin Mullucks |
| Broadcast Business Manager | Helen Hathiramani |
| Production Company | Roof Studio |
| Creative Director | Guto Terni |
| Creative Director | Vinicius Costa |
| Creative Director | Lucas Camargo |
| Executive Producer | Marcus Lansdell |
| Head of Production | Vanderlei Santana |
| 3D Lead | Heber Conde |
| 3D Team | Bruno Celegao Monteiro |
| Animation/3D | Alex Ferreira |
| Animation/3D | Andrea Delfino |
| Animation/3D | Bruna Berford |
| Animation/3D | Bruno Santos |
| Animation/3D | Christian Weckl |
| Animation/3D | Daniel oliveira |
| Animation/3D | Emerson Manfrin |
| Animation/3D | Francisco Catão |
| Animation/3D | Hannry Pschera |
| Animation/3D | Jesiel Almeida |
| Animation/3D | Jonathan Edward |
| Animation/3D | Jorge Zagatto |
| Animation/3D | Leonardo Felix |
| Animation/3D | Leonidas Maciel |
| Animation/3D | Marcio Nicolosi |
| Animation/3D | Matheus Caetano |
| Animation/3D | Rodrigo Dutra |