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Dove - "Courage Cinzia"

Ogilvy London, United Kingdom

Awards

7630

This ad is part of the ACT Responsible Collection

Brand: Dove
Country: Canada

Advertiser: Unilever

Title	Courage Cinzia
Agency	Ogilvy
Campaign	Courage is Beautiful
Advertiser	Unilever
Brand	Dove
Date of First Broadcast/Publication	2020 / 4
Business Sector	Hygiene & Personal Care Products
Story	Dove have always believed that beauty is not defined by shape, size or colour, but by feeling the best version of yourself - authentic, unique, real and true. The latest global campaign from the brand reminds us that there is no greater expression of beauty than the qualities of compassion and courage by paying tribute to the heroic front-line healthcare workers around the world fighting Covid 19 who have captured the hearts and affections of billions in recent weeks. The film, from Ogilvy’s teams in London and Toronto, was turned around in days by Ogilvy's teams in London and Toronto. To collect the images, the agency approached real doctors and nurses they found on sites such as Instagram and asked for permission to use their photos. Launched in Canada and the US this week, it is due to roll out across the world over the next few days.
Media Type	Print
Length	48 seconds
AI Description	The ad features a close-up portrait of a healthcare worker, depicting the real and raw marks left on her face from wearing protective gear. The expression captured is one of tiredness but also determination, capturing the essence of the campaign's message. The text 'Courage is beautiful' is superimposed over the image, accompanied by Dove's logo, effectively reinforcing the tribute to heroic healthcare workers battling the pandemic. The overall aesthetic is simple yet powerful, focusing on authenticity and human resilience. The image pays homage to the bravery and compassion of those in the front line.
Global Executive Creative Director	Daniel Fisher
Chief Creative Officer	Brian Murray
Creative Director	Christian Horsfall
Creative Director	Juliana Paracencio
Associate Creative Director	Pam Danowski
Chief Strategy Officer	Tom Kenny
Managing Director/Partner	Nadja Bellan-White
Managing Director/Partner	Aviva Groll
Account Coordinator	Rebecca Tummers
Head of Project Management	Mike Kerry
Agency Producer	Marie-Pierre Touré
Agency Producer	Eric Thompson
Head of Production	Sarah Thompson
Print Producer	David Scanlon
Assistant Editor	Nathan Olszewicki
Music Composer	Kevin Sargent
Executive Vice President	Alessandro Manfredi
Marketing Manager	Divya Singh
Brand Manager	Laura Douglas
Global Executive Creative Director	Daniel Fischer
Chief Creative Officer	Brian Murray
Art Director	Christian Horsfall
Copywriter	Pam Danowski
Managing Director	Aviva Groll
Account Director	Beth Blatch
Agency Producer	Marie-Pierre Toure
Editor	Eric Thompson
Editor	Chris Murphy
Executive Producer	Kristina Anzlinger
Assistant	Nathan Olszewicki