ANDY Awards

Creative Award

New York, United States

Update

Filter results by

Anheuser Busch, Michelob ULTRA - "Contract for Change"

FCB Chicago and FCB NY , United States

Awards

2927

This ad is part of the ACT Responsible Collection

Brand: Anheuser Busch, Michelob ULTRA
Country: United States

Advertiser: AB InBev

Title	Contract for Change
Agency	FCB Chicago and FCB NY
Campaign	Contract for Change
Advertiser	AB InBev
Brand	Anheuser Busch, Michelob ULTRA
Posted	April 2021
Business Sector	Beers, Ciders, Lagers
Story	Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC
Media Type	Others
AI Description	The 'Contract for Change' advertisement by Michelob ULTRA Pure Gold illustrates a bold commitment to transform American agriculture into a more organic and sustainable practice. The central image is a large, contract-like document that stands prominently in the center, pledging a revolutionary agreement to transition farmers to organic methods. Besides the contract, various pesticide containers juxtapose fresh vegetables and bottles of Michelob ULTRA beer, creating a contrast between traditional practices and the new organic future. The dark, rustic aesthetic reinforces the natural theme, placing emphasis on vegetables and plants, and signifies a move away from pesticides. The ad communicates the brand's effort to promote healthier agricultural practices, sustainability, and positive change in food production.