Netflix X PS5 - "UnBoxing Ibai" by ANDY Awards 2021
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Netflix X PS5 - "UnBoxing Ibai"
- Brand: Netflix X PS5
- Country: Spain
- Advertiser: Netflix
| Title | UnBoxing Ibai |
| Agency | FCB&FiRe |
| Campaign | UnBoxing Ibai |
| Advertiser | Netflix |
| Brand | Netflix X PS5 |
| Posted | April 2021 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| AI Description | The advertisement for "UnBoxing Ibai" combines the elements of live streaming and horror to promote the Netflix and PS5 collaboration. Highlighted by the tagline "The First Live Horror Movie," the ad creates a suspenseful atmosphere using a dark room illuminated by neon blue LED lights forming a cube around a man seated, presumably streaming. The campaign integrates real-time reactions from Twitch, emphasizing its innovative approach and the massive viewership generated through social media interactions. Featuring metrics such as impressions and follower comments, it portrays the excitement and curiosity evoked among audiences while underscoring the advanced use of technology, engaging visual effects, and notable direction by Jaume Balagueró. |