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ANDY Awards

Creative Award
New York, United States
Michelob ULTRA, Microsoft, NBA - "Michelob ULTRA Courtside" by ANDY Awards 2021

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TitleMichelob ULTRA Courtside
Agency
Campaign Michelob ULTRA Courtside
Advertiser AB InBev
Brand Michelob ULTRA, Microsoft, NBA
PostedApril 2021
Business Sector Beers, Ciders, Lagers
Media Type Others
AI Description The Michelob ULTRA Courtside campaign, in collaboration with Microsoft and NBA, revolutionizes the virtual fan experience for basketball games. The ad showcases a digitally immersive environment, where fans connect through Microsoft's technology, allowing fans to witness games from their homes during COVID-19. The screen features a basketball stadium populated with virtual fans, energy captured through vibrant stadium lighting. Footage includes real-time enhanced audio and visual connectivity, giving fans an unprecedented viewing experience. Highlights include stats of impact: 82 million hours of live NBA coverage and 13 billion impressions. Additionally, fans could engage with celebrities like Lil Wayne, Shaq, and President Obama. By scanning Michelob ULTRA bottles, fans participated in this unique experience, marking a milestone in digital immersion and interaction. The ad emphasizes innovation and community by merging sports, technology, and consumer interaction.
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