Unilever/Magnum - "Pleasure Tales" by ANDY Awards 2021
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Unilever/Magnum - "Pleasure Tales"
- Brand: Unilever/Magnum
- Country: Spain
- Advertiser: Unilever
| Title | Pleasure Tales |
| Agency | LOLA |
| Campaign | Pleasure Tales |
| Advertiser | Unilever |
| Brand | Unilever/Magnum |
| Posted | April 2021 |
| Business Sector | Contraceptives & Pregnancy Tests |
| Media Type | Others |
| AI Description | The 'Pleasure Tales' campaign by Unilever/Magnum, created by LOLA MullenLowe, transforms the concept of sensual delight into a visually stunning anime series. The collaboration with the Powerhouse Animation Studios brings together the charm of Japanese animation with the essence of Magnum ice cream. The ad showcases vivid artistic sketches and beautiful anime scenes, blending fantasy with the delight associated with consuming ice cream. Posters and presentation materials highlight the theme of pleasure through art, while promoting the Japanese Film Festival. The campaign communicates the pursuit of true pleasure, incorporating visuals that resonate with anime culture and cinematic aesthetics. The strategic use of vibrant colors and compelling character designs enhances the theme of joy and indulgence, ultimately reinforcing Magnum's identity as a purveyor of pleasure. |
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