Google - "Google - Black Owned Friday" by ANDY Awards 2021
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Google - "Google - Black Owned Friday"
This ad is part of the ACT Responsible Collection
- Brand: Google
- Country: United States
- Advertiser: Google
| Title | Google - Black Owned Friday |
| Agency | BBH New York |
| Campaign | Google - Black Owned Friday |
| Advertiser | |
| Brand | |
| Posted | April 2021 |
| Business Sector | Search Engines |
| Media Type | Case Study |
| Length | |
| AI Description | The Google - Black Owned Friday campaign spotlights the challenges Black-owned businesses faced during the pandemic. Through engaging visuals and music by Wyclef Jean and Ari Lennox, the ad emphasizes the need for support. It highlights how 41% of Black-owned businesses permanently closed and encourages shopping at these businesses by turning the usual Black Friday event into "Black-Owned Friday." Animated and colorful sequences feature businesses like vegan cafes and plant stores. The ad promotes the Black Business Badge on Google and showcases significant sales spikes attributed to increased awareness. This impactful campaign blends music, animation, and social advocacy, encouraging consumers to support Black-owned businesses for long-term change. |
| Production Company | Anonymous Content |
| VFX Company | Carbon |
| Sound Production | Sonic Union |
| Chief Creative Officer | Rafael Rizuto |
| Group Creative Director | Estefânio Holtz |
| Creative Director | Mikio Bradley |
| Creative Director | Joao Unzer |
| Creative Director | Ty Johnson |
| Group Creative Director | Kasia Canning |
| Creative Director | Danny Yirgou |
| Designer | Aedan Clark |
| Copywriter | Chris Davis |
| President | Amani Duncan |
| Executive Agency Producer | Kyra Beckmann |
| Business Director | Miranda Hardy |
| Group Account Director | Maleika Cole |
| Account Supervisor | Sonali Shukla |
| Account Manager | Jay McGill |
| Senior Producer | Meetra Javed |
| Chief Strategy Officer | Tom Callard |
| Strategy Director | Beth Beckman |
| Senior Strategist | Timanni Walker |
| Business Affairs Director | Alice Isner |
| Business Affairs Director | Daniella Vargas |
| Business Affairs | Yasmeen Taylor |
| Head of Production | John Connolly |
| Supervising Producer | Kerry Mack |
| Director | Daps |
| Producer | Sara Lacombe |
| Executive Producer | SueEllen Clair |
| DP | Rob Witt |
| BTS Photography | Mahaneela |
| Product photography | Danielle Alston |
| Retoucher | Ben Taylor |
| Editor | Randy Baublis |
| Editing Company | Cabin Edit |
| Assistant Editor | Chris Kelley |
| Editorial Producer | Hope DuHaime |
| Visual Effects Supervisor | Tim Little |
| VFX Producer | Kate Smith |
| VFX Creative Director | John Price |
| Flame Artist | Connor ` Mullaney |
| Motion Designer | Matt Beharry |
| Colorist | Sofie Friis Borup |
| Colorization | Company 3 |
| Sound Engineer | Steve Rosen |
| Creative Director | Neil Cooper |
| Digital Agency | Rehab Agency |
| Account Director | Blair Richardson |
| Senior Producer | Alicja Czarnecka |
| Lead Developer | Steven Hall |
| Developer | Tautvydas Pocius |
| QA Manager | Claire Ang |
| Senior Designer | Anthony Hurlstone |
| UX Designer | Vasileios Matsoukas |
| Actor / Celebrity | T-Pain |
| Actor / Celebrity | Normani |
| Actor / Celebrity | Desi Banks |
| Production Designer | Cody Fusina |
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