National Women's History Museum and Chief - "Glass Ceiling Breaker" by ANDY Awards 2021

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TitleGlass Ceiling Breaker
Agency
Campaign Glass Ceiling Breaker
Advertiser National Women's History Museum
Brand National Women's History Museum and Chief
PostedApril 2021
Business Sector Museums & Monuments
Media Type Others
Length
AI Description The advertisement by the National Women's History Museum and Chief showcases an installation honoring Vice President Kamala Harris. The artwork, displayed at the Lincoln Memorial in Washington D.C., involves an extraordinary portrait created by Swiss artist Simon Berger. His technique involves crafting intricate cracks on a glass sheet to depict Harris's face, symbolizing the breaking of the glass ceiling. The ad captures various reactions from visitors, emphasizing hope and representation. News outlets and public figures express admiration for the artwork, demonstrating its impact. The ad also highlights the extensive media coverage, with 90+ broadcast news hits and significant social impressions, bolstered by a QR code engaging viewers digitally. This innovative use of art communicates the empowerment and legacy of Harris as a trailblazer for women.
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