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ANDY Awards

Creative Award
New York, United States
National Women's History Museum and Chief - "Glass Ceiling Breaker" by ANDY Awards 2021

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TitleGlass Ceiling Breaker
Agency
Campaign Glass Ceiling Breaker
Advertiser National Women's History Museum
Brand National Women's History Museum and Chief
PostedApril 2021
Business Sector Museums & Monuments
Media Type Case Study
Length
AI Description The advertisement titled "Glass Ceiling Breaker" features a powerful art installation of a glass portrait of Kamala Harris at the Lincoln Memorial. Created by Swiss artist Simon Berger using a hammer to make intricate cracks in glass, this artwork symbolizes breaking the glass ceiling. The art celebrates Harris as the first female vice president and aims to inspire hope and ambition in women. The ad showcases reactions from the public and includes broadcasts from major networks like ABC and NBC, which describe the piece as 'historic' and 'powerful.' Additionally, the ad highlights digital interactions with an AR filter associated with the installation and emphasizes the massive social media engagement it received. Visitors express admiration, seeing the installation as a representation of America's values and future possibilities. The ad concludes by announcing that the installation will be on permanent display at the National Women's History Museum, symbolizing women's achievements and future aspirations.