| Title | Not a Gun |
| Agency | Goodby Silverstein & Partners |
| Campaign | Not a Gun |
| Advertiser | Courageous Conversation Global Foundation |
| Brand | Courageous Conversation Global Foundation |
| Posted | April 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The 'Not a Gun' ad by Courageous Conversation Global Foundation addresses racial bias and police brutality. It juxtaposes everyday items like candy bars with firearms to highlight the dangers black individuals face due to stereotypical perceptions. Interspersed scenes show news footage of police incidents, emphasizing the urgency of this societal issue. The ad calls for change and urges viewers to sign a petition for mandatory bias training in police departments. |
| Production Company | Rakish |
| Director | Kevin Foley |
| Executive Producer | Preston Garrett |
| Executive Producer | Brad Johns |
| Creative Director | Rony Castor |
| Creative Director | Anthony O'Neill |
| Editor | Biff Butler |
| Editing Company | WORK Editorial NY |
| Art Director | Malika Reid |
| Copywriter | Shareina Chandler |
| Agency Producer | Molly Troy |