andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Google / United Nations / Tribeca Enterprises - "Life Below Water" by ANDY Awards 2021

Filter results by

TitleLife Below Water
Agency
Campaign Life Below Water
Advertiser Google
Brand Google / United Nations / Tribeca Enterprises
PostedApril 2021
Business Sector Search Engines
Media Type Others
Length
AI Description The "Life Below Water" ad by Google in collaboration with the United Nations and Tribeca Enterprises, produced by Goodby Silverstein & Partners, illustrates the profound threat plastics pose to oceans. The narration describes plastics as a bizarre new "species" that have invaded every corner of the sea, capable of surviving hundreds of years. The visuals present underwater scenes showing a variety of plastic debris floating among marine life, starkly highlighting the disruption caused to nature. The ad addresses microplastics as particularly dangerous, widespread, and lethal to marine creatures. Towards the end, a powerful message surfaces: by the year 2050, the ocean will contain more plastics than fish by weight, urging societal action to address this crisis. The ad conveys a critical environmental message with an evocative visual and auditory experience, asking viewers to contribute to the global goals to protect the ocean.