Telekom Romania - "The Online Park" by ANDY Awards 2021
Filter results by
Telekom Romania - "The Online Park"
- Brand: Telekom Romania
- Country: Romania
- Advertiser: Telekom Romania
| Title | The Online Park |
| Agency | Leo Burnett Bucharest |
| Campaign | The Online Park |
| Advertiser | Telekom Romania |
| Brand | Telekom Romania |
| Posted | April 2021 |
| Business Sector | Telecommunications Services |
| Media Type | Others |
| Length | |
| AI Description | The ad opens with a vibrant, colorful fairground scene featuring amusement rides and attractions. A child-like online park is presented, highlighting the dangers children face in the digital space. Through interactions with different ‘online’ elements, the ad reveals disturbing messages such as cyberbullying comments and inappropriate chat acronyms like 'KPC' (Keeping Parents Clueless) and 'GNOC' (Get Naked On Camera). Parents, visibly concerned, navigate this space with guidance offered through pop-up statistics, underscoring online threats like cyberbullying and exposure to harmful content. The ad pitches Telekom Romania’s product — a parental control tool — as a means of monitoring children's activity online, ensuring their safety with features like social media supervision, inappropriate content filtering, and screen time management. The mood transitions from playful to serious, driving home the message of child protection and parental awareness in the digital world. |
More ads from Leo Burnett Bucharest
StoryTime
- BRAND:
- Telekom Romania
- AGENCY:
- Leo Burnett Bucharest