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ANDY Awards

Creative Award
New York, United States
Pharrell Williams - "Entrepreneur" by ANDY Awards 2021

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TitleEntrepreneur
Agency
Campaign Entrepreneur
Advertiser Pharrell Williams
Brand Pharrell Williams
PostedApril 2021
Business Sector Records, CDs, DVDs & Videos
Media Type Others
Length
AI Description The video 'Entrepreneur' by Pharrell Williams, featuring Jay-Z, explores themes of empowerment and racial equality through a powerful visual narrative. The ad intersperses scenes of peaceful protests with images of successful Black entrepreneurs like Tyler, the Creator and Issa Rae. It highlights the struggle and victory of pursuing entrepreneurship as a person of color. The footage alternates between black and white protest imagery and vibrant shots of various businesses. Pharrell's vision of elevating Black voices is central, with his Black Ambition initiative emphasized. The campaign was released alongside an article in Time Magazine to underscore America's racial challenges and propose a brighter future. Directed by Kalmatic, the video blends music, documentary, and personal stories to celebrate resilience and ambition. With appearances by influential figures and small business owners worldwide, it reinforces solidarity and hope for an equitable future. The narrative arc culminates with inspiring messages about entrepreneurship and community strength.