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ANDY Awards

Creative Award
New York, United States
Travelers Insurance - "Zaadii's Unfinished Story" by ANDY Awards 2021

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TitleZaadii's Unfinished Story
Agency
Campaign Zaadii's Unfinished Story
Advertiser Travelers Insurance
Brand Travelers Insurance
PostedApril 2021
Business Sector Insurance
Media Type Others
Length
AI Description The ad opens with tweets from a comic book writer recounting the story of a little boy named Zaadii. He loved superheroes and wore a cape everywhere. Tragically, Zaadii was killed by a distracted driver, while his mother and sister survived. The narrative highlights the impact of the accident, portraying the family's loss. Travelers Insurance aims to preserve Zaadii's memory by creating a comic book named 'Z-Hawk' to continue his dream of being a superhero. The visuals include framed photographs, comic artwork, and desert landscapes, reflecting Zaadii's Navajo heritage. Emotional messaging focuses on hope and awareness of distracted driving. The ad culminates in showcasing the comic’s online release, emphasizing its wide positive reception, while portraying a comic cover with an encouraging expression of legacy and remembrance.