ANDY Awards

Creative Award

New York, United States

Update

Filter results by

None - "Good News - Radio Campaign"

Miami Ad School Toronto Toronto, Canada

Awards

272

Brand: None
Country: Canada

Advertiser: Wrangler

Title	Good News - Radio Campaign
Agency	Miami Ad School Toronto
Campaign	Good News - Radio Campaign
Advertiser	Wrangler
Brand	None
Posted	April 2021
Business Sector	Others
Media Type	Radio/Audio
Length	50 seconds
AI Description	The commercial features an ironic news report style narration. A young man leaves a fraternity party, confidently driving responsibly through different zones and stopping safely at red lights. The tension builds, expecting a tragic or reckless event, but it concludes with him arriving home safely, stressing the safety benefits of non-alcoholic beer. The ad uses a serious, straightforward audio style, emphasizing the importance of making safe choices. The campaign cleverly contrasts typical expectations of news reports with the "no news" outcome when under the influence of O'Doul's non-alcoholic beer.