None - "Uber Mind" by ANDY Awards 2021
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None - "Uber Mind"
- Brand: None
- Country: Germany
- Advertiser: Wrangler
| Title | Uber Mind |
| Agency | Miami Ad School Europe |
| Campaign | Uber Mind |
| Advertiser | Wrangler |
| Brand | None |
| Posted | April 2021 |
| Business Sector | Others |
| Media Type | Others |
| AI Description | The 'Uber Mind' ad showcases a thoughtful initiative by using Uber rides as a platform for mental health support. The ad features a driver looking attentively in the rearview mirror, conveying a sense of calm and readiness to listen. Accompanying the visual, there is a proposal for Uber rides to serve as therapy sessions designed to be professional and private. It highlights that during World Mental Health Awareness month, some Uber drivers, trained as professional therapists, offer passengers the chance for therapeutic conversations during their commutes. This not only provides access to mental health support but encourages passengers who may be reluctant to seek therapy. The interface mimics a typical Uber app ride, offering 'Uber Mind' as a new selection option. |