Netflix Korea - "The Massacre Of Kingdom" by ANDY Awards 2021
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Netflix Korea - "The Massacre Of Kingdom"
- Brand: Netflix Korea
- Country: Republic of Korea
- Advertiser: Netflix
| Title | The Massacre Of Kingdom |
| Agency | Wieden + Kennedy |
| Campaign | The Massacre Of Kingdom |
| Advertiser | Netflix |
| Brand | Netflix Korea |
| Posted | April 2021 |
| Business Sector | Media, Publishing & Production |
| Media Type | Others |
| Length | |
| AI Description | The Massacre Of Kingdom ad by Netflix Korea promotes an immersive experience based on the 'Kingdom' series, set in the Joseon era. The video showcases elements of the exhibition, emphasizing its historical and zombie theme. It features recreated traditional artifacts, destroyed for an aged look, to authenticate the historical narrative. Key frames highlight eerie exhibits like undead artifacts, underscoring the horror aspect. The campaign includes a promotional website, CCTV footage teasers, and interactive experiences like mockumentaries and 360-degree videos to engage fans. The exhibition’s popularity is indicated by sold-out tickets and widespread acclaim. The visuals embrace a dark, gothic style with a dominant red color palette to enhance the suspense and historical intrigue. |