Burger King Global - "BK Cows’ Menu" by ANDY Awards 2021
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Burger King Global - "BK Cows’ Menu"
- Brand: Burger King Global
- Country: United States
- Advertiser: Burger King
| Title | BK Cows’ Menu |
| Agency | We Believers |
| Campaign | BK Cows’ Menu |
| Advertiser | Burger King |
| Brand | Burger King Global |
| Posted | April 2021 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| AI Description | This Burger King ad centers on the environmental impact of methane emissions from cows. Highlighting the issue of greenhouse gases, the ad introduces an innovative solution: adding lemongrass to cow diets to reduce emissions by about 33%. This approach follows years of research and collaboration with scientists. Visually, the ad includes shots of open fields with cows, graphics of research articles, and laboratories where the lemongrass formula was developed. It underscores the brand's commitment to sustainability and includes a catchy music video directed by Michel Gondry, aiming to inspire worldwide adoption of this open-source solution. The ad positions Burger King as a leader in addressing climate issues, advocating industry-wide cooperation to reduce environmental impacts. |
| Chief Creative Officer | Gustavo Lauria |
| Group Creative Director | Santiago Luna Lupo |
| Art Supervisor | Diego Grandi |
| Copywriter | Gustavo Lauria |
| Copywriter | Santiago Luna Lupo |
| Art Director | Diego Grandi |
| Music Lyricist | Gustavo Lauria |
| Music Lyricist | Steve Mudd |
| Head of Production | Marcia Jaes |
| Brand Manager | Juan Cano |
| Copy Editor | Nina Serven |
| Creative Coordinator | Rocio Fernandez Sasso |
| Production Company | Partizan Pictures |
| Director | Michel Gondry |
| Director of Photography (DOP) | Shawn Kim |
| Managing Director | Lisa Tauscher |
| Executive Producer | Lisa Tauscher |
| Head of Production | Kelly Martin |
| Production Company Producer | Raffi Adlan |
| Production Designer | Maxwell Orgell |
| Editing Company | Final Cut LA |
| Editor | Jeff Buchannan |
| 2nd Editor | Diego Panich |
| Post Production | The Mill LA |
| Creative Director | Glyn Tebbutt |
| VFX Supervisor | Glyn Tebbutt |
| Senior VFX Producer | Erin Hicke |
| Music | PICKLE MUSIC |
| Music Composer | Alexis Estiz |
| Music Composer | Steve Mudd |
| Music Lyricist | Steve Mudd |
| Sound Designer | Jacob Bloomfield-Mirsrach |
| Sound Designer | Biijan Sharifi |
| Sound Designer | Dario Calequi |
| Sound Design | PICKLE MUSIC |
| Executive Producer | Alexis Estiz |
| Production Company Producer | Lia Mitchell |
| Production Company Producer | Courtney Jenkins |
| Performer | Mason Ramsey |
| Global CMO | Fernando Machado |
| BK Global Brand Marketing | Rachel Kellerman |
| Director Marketing | Rogelio Magana |