The Metropolitan Museum of Art - "The Met Unframed" by ANDY Awards 2021
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| Title | The Met Unframed |
| Agency | Verizon |
| Campaign | The Met Unframed |
| Advertiser | The Metropolitan Museum of Art |
| Brand | The Metropolitan Museum of Art |
| Posted | April 2021 |
| Business Sector | Museums & Monuments |
| Media Type | Others |
| Length | |
| AI Description | The commercial titled "The Met Unframed" unveils a virtual, augmented reality experience in partnership between The Metropolitan Museum of Art and Verizon, powered by 5G technology. The ad begins with news clips stating the museum's closure due to the COVID-19 pandemic, highlighting the need for digital accessibility. It then introduces The Met Unframed, an innovative platform allowing users to explore digital galleries and engage with the art through immersive games on their mobile devices. Visuals feature prominent artworks rendered in a digital space, detailed 3D representations of The Met, and a scene with Max Hollein, Director of The Met, discussing the initiative as an expansion of engaging with art. The 5G network enables a seamless, enriching experience. The ad emphasizes the project's global reach, encouraging art appreciation from home. It's an embodiment of making art accessible during challenging times, utilizing cutting-edge technology to bring culture to a broader audience. |
| Chief Creative Officer | Andrew McKechnie |
| Chief Marketing Officer (CMO) | Diego Scotti |
| Creative Director | Davide Bianca |
| Creative Director | Melissa Avery |
| Creative Director | Romain Demongeot |
| Creative Director | Christopher Moran |
| Creative Director | Yifei Chai |
| Executive Creative Director | Marc Sobier |
| Art Director | Karol Goreczny |
| Art Director | Mike Palese |
| Sound Designer | Austin Witherspoon |
| Sound Designer | Dani Valkova |