Netflix X PS5 - "UnBoxing Ibai" by ANDY Awards 2021
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Netflix X PS5 - "UnBoxing Ibai"
- Brand: Netflix X PS5
- Country: Spain
- Advertiser: Netflix
| Title | UnBoxing Ibai |
| Agency | FCB&FiRe |
| Campaign | UnBoxing Ibai |
| Advertiser | Netflix |
| Brand | Netflix X PS5 |
| Posted | April 2021 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The advertisement 'UnBoxing Ibai' showcases a thrilling collaboration between Netflix and PS5, presented as the world's first live streaming horror movie. Set in a gamer's room, the video unfolds with popular streamer Ibai, who receives a mysterious package believed to be the PlayStation 5. As the event claims widespread online attention, viewers are drawn into a seemingly ordinary unboxing that quickly turns surreal and intense. The room begins to move, and a series of chaotic, horror-like events start to unravel, all witnessed on live streaming platforms like Twitch. The ad reveals itself as a cinematic, interactive experience, directed by horror filmmaker Jaume Balagueró. Notable for its innovation and unexpected blending of gaming and storytelling, it emphasizes the excitement and novelty of the partnership between Netflix and PlayStation. The ad concludes with high engagement statistics, highlighting its success and the cultural impact of such a groundbreaking approach. |
| Partner Creative Manager Netflix | Josefina Pérez-Portillo |
| Senior Platform Marketing Manager Sony Spain | Cristina Infante |
| CCO FCB Global | Fred Levron |
| Chief Creative Officer | Alba Vence |
| Content Director | Hernán Zamora |
| Art Supervisor | Dani Requena |
| Creative Team | Alex Maggi |
| Creative Team | Carlos Camacho |
| Creative Team | Andrea Garcia |
| Creative Team | Marta Galán |
| Creative Team | Celia López |
| Creative Team | Miguel Seisdedos |
| Creative Team | Claudia Gigato |
| Creative Team | Jorge López |
| Creative Team | Lucia Rodriguez Sanchez |
| Social Team | Aida Moreno |
| Social Team | Aisha Sow |
| Account Director | Laura Gerpe |
| Production Company | Bijoux Content |
| Director | Jaume Balaguero |
| Photography Director | Kiko de la Rica |
| Copywriter | Jaume Balaguero |
| Copywriter | Manu Diez |
| Art Director | Pelayo Zurrón |
| Executive Producer | Guillermo Arce |
| Executive Producer | Judith Viladot |
| Executive Producer | SARA HERNÁNDEZ |
| General Content Creative Director | Jon Lavin |
| Production Company Producer | Noelia lobo |
| Post Production | Esther Cardenal |
| Photograph | Ale Burset |
| Post Production | Pedro Alarcón |