EmpowHer NY - "The Call" by ANDY Awards 2021
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EmpowHer NY - "The Call"
This ad is part of the ACT Responsible Collection
- Brand: EmpowHer NY
- Country: United States
- Advertiser: EmpowHer NY
| Title | The Call |
| Agency | The Bloc |
| Campaign | The Call |
| Advertiser | EmpowHer NY |
| Brand | EmpowHer NY |
| Posted | April 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The ad titled "The Call," produced by EmpowHer NY and The Bloc agency, addresses racial bias in U.S. healthcare. It begins with Ingrid Silva, a professional ballerina and activist, explaining the detrimental effects of racial bias in medicine on women of color. The ad features an experiment where calls were made to nurse hotlines using different racial identities, revealing a disparity in medical advice. White-named callers were often directed to emergency rooms, while Black-named callers were suggested less urgent care. This test exposes the dangers of unconscious bias in healthcare. The ad shows that over 1,000 healthcare workers have begun bias training as a result of this awareness initiative, highlighting the potential to save lives through education. It incorporates media quotes and commentary emphasizing the project's impact, calling it "heartbreaking and a must-watch." |
| Chief Creative Officer | Bernardo Romero |
| Creative Director | Kim Barke |
| Copywriter | Grace Taylor |
| Copywriter | John Roberts |
| Director | Craig Kabrhel |
| Creative Director | Sarah Uhleski |
| Creative Director | Rafael Rizuto |