Travelers Insurance - "Zaadii's Unfinished Story" by ANDY Awards 2021

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TitleZaadii's Unfinished Story
Agency
Campaign Zaadii's Unfinished Story
Advertiser Travelers Insurance
Brand Travelers Insurance
PostedApril 2021
Business Sector Insurance
Media Type Others
Length
AI Description The ad focuses on Zaadii, a young boy from the Navajo Nation with a passion for superheroes. The narrative recounts his tragic death due to a distracted driver. Zaadii's love for superheroes is immortalized through a comic book creation, celebrating what he might have become. The ad transitions between real-life footage and comic book illustrations, emphasizing the ongoing impact of distracted driving. A poignant story of grief and hope, the ad honors Zaadii’s unfinished journey, blending cultural elements and a superhero narrative to leave a lasting emotional impact.
EVP Marketing Communications and Customer Experience Travelers
SVP Enterprise Integrated Marketing Travelers
VP Planning and Execution Enterprise Integrated Marketing Travelers
VP Integrated Marketing Digital Travelers
Sr. Director Integrated Marketing Travelers
Sr. Direct External Comm Travelers
Sr. Director Digital Marketing Travelers
Chief Creative Officer
Executive Creative Director
ACD Copywriter
ACD Art Director
Associate Copywriter
Associate Art Director
Associate Copywriter
Head of Integrated Production
Executive Producer
Senior Interactive Producer
Production Company Producer
Associate Producer
Executive Producer
Production Company Producer
Director
Director of Photography (DOP)
Director of Photography (DOP)
Cameraman
Editor
Assistant Editor
Animation/3D
President
Strategic Business Lead
Business Director
Business Manager
Chief Strategy Officer
Strategy Director Digital and Social
Strategist
Strategist
Director of Integrated Business Affairs
Senior Integrated Business Affairs Manager
Communications
Chief Executive Officer (CEO)