| Title | Zaadii's Unfinished Story |
| Agency | TBWA\Chiat\Day New York |
| Campaign | Zaadii's Unfinished Story |
| Advertiser | Travelers Insurance |
| Brand | Travelers Insurance |
| Posted | April 2021 |
| Business Sector | Insurance |
| Media Type | Others |
| Length | |
| AI Description | The ad focuses on Zaadii, a young boy from the Navajo Nation with a passion for superheroes. The narrative recounts his tragic death due to a distracted driver. Zaadii's love for superheroes is immortalized through a comic book creation, celebrating what he might have become. The ad transitions between real-life footage and comic book illustrations, emphasizing the ongoing impact of distracted driving. A poignant story of grief and hope, the ad honors Zaadii’s unfinished journey, blending cultural elements and a superhero narrative to leave a lasting emotional impact. |
| EVP Marketing Communications and Customer Experience Travelers | Lisa Caputo |
| SVP Enterprise Integrated Marketing Travelers | John Morris |
| VP Planning and Execution Enterprise Integrated Marketing Travelers | EJ Conlin |
| VP Integrated Marketing Digital Travelers | Jim OBrien |
| Sr. Director Integrated Marketing Travelers | Kate Hernandez |
| Sr. Direct External Comm Travelers | Sperry Mylott |
| Sr. Director Digital Marketing Travelers | Heather DAmico |
| Chief Creative Officer | Chris Beresford-Hill |
| Executive Creative Director | Walter Connelly |
| ACD Copywriter | Avi Steinbach |
| ACD Art Director | Alexander Holm |
| Associate Copywriter | Alli Walker |
| Associate Art Director | Louis Prenaud |
| Associate Copywriter | Josh Peterson |
| Head of Integrated Production | John Doris |
| Executive Producer | Chris Klein |
| Senior Interactive Producer | Steven Kreuch |
| Production Company Producer | Sarah Haroldson |
| Associate Producer | Alexa Pagano |
| Executive Producer | Tricia Higgins |
| Production Company Producer | Pietra Cangialosi |
| Director | Andrew Nethery |
| Director of Photography (DOP) | Will Stone |
| Director of Photography (DOP) | Mike Doyle |
| Cameraman | Allan Chavarria |
| Editor | Dave Phelps |
| Assistant Editor | Jason Augustine |
| Animation/3D | Gary Fraser |
| President | Nancy Reyes |
| Strategic Business Lead | Carrie Lipper |
| Business Director | Mark Donohue |
| Business Manager | Dan Erazo |
| Chief Strategy Officer | James Sowden |
| Strategy Director Digital and Social | Lesley Parks |
| Strategist | Sophie Engelstein |
| Strategist | Elise Reichard |
| Director of Integrated Business Affairs | Thalia Tsouros |
| Senior Integrated Business Affairs Manager | Stephanie Ambroise |
| Communications | Asheden Hill |
| Chief Executive Officer (CEO) | Rob Schwartz |