Running Stories - "Running Stories" by ANDY Awards 2021
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Running Stories - "Running Stories"
- Brand: Running Stories
- Country: Singapore
- Advertiser: BBH
| Title | Running Stories |
| Agency | BBH Singapore |
| Campaign | Running Stories |
| Advertiser | BBH |
| Brand | Running Stories |
| Posted | April 2021 |
| Business Sector | Other Online Services |
| Media Type | Others |
| Length | |
| AI Description | The advertisement introduces 'Running Stories,' a unique fitness app blending running with immersive storytelling. Users transform their runs into adventures, taking on roles like secret agents or runaway brides. The app uses GPS to integrate real-world landmarks into tailored narratives, enhancing the run with augmented audio that ties surroundings to story elements. Each run becomes a mission, keeping users engaged and motivated. Urban landscapes serve as the backdrop, resonating with daring tales of espionage and escape. The ad emphasizes the app’s ability to turn exercise into a fun and cinematic experience, encouraging users to enjoy their fitness journeys like a real-life video game. The multi-layered digital interface highlights its interactive features, showing how personal data shapes each narrative. |
| Worldwide Chief Creative Officer | Joakim Borgström |
| Chief Creative Officer | Sascha Kuntze |
| Business Director | Lynette Chua |
| Creative Technology | Dillah Zakbah |
| Innovation Director | Dillah Zakbah |
| Creative Director | Gaston Soto |
| Creative Director | Omar Sotomayor |
| Copywriter | Luke Somasundram |
| Executive Producer | Chong Wendi |
| BBH Extended Team | John Hadfield |
| BBH Extended Team | David Webster |
| BBH Extended Team | Sudhir Pasumarty |
| BBH Extended Team | KC Hong |
| BBH Extended Team | Yashanti Yap |
| BBH Extended Team | Zachary Desker |
| BBH Extended Team | Christopher Leow |
| BBH Extended Team | Heng Deng Hui |
| BBH Extended Team | Jonathan Gerard |
| BBH Extended Team | Sean Thambiah |
| BBH Extended Team | Jason Denning |
| BBH Extended Team | Eddie Jackson |
| BBH Extended Team | Lee Adamson |
| BBH Extended Team | Asiya Bakht |
| App Development Partner | Crystal Technology Solution |
| Sound Production | Fuse Adventures in Audio |
| Video Production | Freeflow Productions |