Kraft Heinz Canada - "Pour Perfectly" by ANDY Awards 2021
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Kraft Heinz Canada - "Pour Perfectly"
- Brand: Kraft Heinz Canada
- Country: Canada
- Advertiser: Kraft Heinz
| Title | Pour Perfectly |
| Agency | Rethink Communications Inc. |
| Campaign | Pour Perfectly |
| Advertiser | Kraft Heinz |
| Brand | Kraft Heinz Canada |
| Posted | April 2021 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | This Heinz ketchup ad creatively solves the mystery of the perfect pour angle. It begins with a news-style presentation discussing the challenge of getting ketchup out of the bottle. Text slides announce Heinz's innovative approach. The ad cleverly introduces a new bottle design with a label that guides users to pour perfectly, emphasizing utility. Visuals illustrate the correct pour angle and use clever animations to convey the message. Real-life scenes depict people successfully using the bottle, highlighting user satisfaction. Media coverage snippets show the widespread impact and excitement around the bottle's innovation. The ad concludes with user-generated content showcasing the practical use of this design. Dominantly red colors, consistent with Heinz branding, create a visually striking and cohesive presentation. |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Christina Yu |
| Executive Creative Director | Mike Dubrick |
| Creative Director | Joel Holtby |
| Creative Director | Mike Dubrick |
| Art Director | Hayley Hinkley |
| Copywriter | Jacquelyn Parent |
| Illustrator | Erin Maguire |
| Strategist | Julian Morgan |
| Strategist | Sean McDonald |
| Broadcast Producer | Alex Butt |
| Production Coordinator | Spencer J. Houghton |
| Print Producer | Narine Artinian |
| Production Company | Fuze Reps |
| Production Company | Crimson Fish |
| Photographer | Adrian Armstrong |
| Retoucher | Adora Beatty |
| Editor | Dustin Gamble |
| Post Production House | R+D Productions |
| Post Production House | On Line |
| Alter Ego | |
| Colorist | Conor Fisher |
| Sound Design Company | Vapor RMW |
| Account Manager | Amy Greenspoon |
| Account Manager | Kai de Bruyn Kops |
| Account Manager | Sarah Shiff |