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ANDY Awards

Creative Award
New York, United States
Kraft Heinz Canada - "Heinz Ketchup Puzzle" by ANDY Awards 2021

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TitleHeinz Ketchup Puzzle
Agency
Campaign Heinz Ketchup Puzzle
Advertiser Kraft Heinz
Brand Kraft Heinz Canada
PostedApril 2021
Business Sector Food
Media Type Others
Length
AI Description The ad highlights the unique and challenging Heinz Ketchup Puzzle, a 570-piece jigsaw entirely in Heinz's signature ketchup red. This creative product was introduced during times when people were staying at home more often. The advertisement shows various clips of people engaging with the puzzle, emphasizing its complexity and the long hours of entertainment it provides. The monochrome puzzle aims to evoke patience and amusement, hinting at the puzzling challenge ahead. As scenes unfold, captions state that puzzles have become popular, tapping into a collective experience of finding new ways to engage indoors. The ad features playful commentary, references to its rapid sellout, and how it was sought after even on resale platforms like eBay. By the end, it becomes clear that this promotion was more than just a product; it became a cultural phenomenon, leading Heinz to offer it worldwide permanently. The ad closes with the tagline, 'It has to be Heinz.'
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