andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Diesel - "Francesca" by ANDY Awards 2021

Filter results by

TitleFrancesca
Agency
Campaign Francesca
Advertiser Diesel
Brand Diesel
PostedApril 2021
Business Sector Apparel, Fashion & Footwear
Media Type Others
Length
AI Description The Diesel ad, titled "Francesca," follows a young individual on a personal journey of identity and self-expression. Set in contemporary Italy, the story begins with intimate scenes of preparation in a bathroom. The protagonist, adorned with Diesel apparel, examines their reflection thoroughly, suggesting introspection. The ad intercuts moments of university life, creative drawing, and nights filled with vibrant atmospheres, capturing youth and exploration. There's imagery of taking a pill, stirring themes of transformation or personal change. As the story unfolds, the character embraces an alternative identity, considering a life as a nun, surrounded by supportive peers. The delightful contrast between modern fashion and traditional norms culminates in a heartfelt narrative about the freedom to live authentically. The ad closes with a powerful statement of individuality as the protagonist confidently faces the world as themselves.
Global CCO Publicis WW
CCO Publicis Italy
Art Director
Copywriter
Strategic Planner
Account Director
Account Director
Account Manager
Agency Producer
Social Media Manager
Social Media Manager
MSL Group Director
Directed
Produced
Production Company Producer
Director of Photography (DOP)
Editor
Line Producer
Art Department
Special Effects / VFX
Supervisor
Flame Artist
Colorist
Grader Assistant
Music Creative Director
Music
Music Supervision
Music Producer