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ANDY Awards

Creative Award
New York, United States
Barilla - "Playlist Timer" by ANDY Awards 2021

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TitlePlaylist Timer
Agency
Campaign Playlist Timer
Advertiser Barilla
Brand Barilla
PostedApril 2021
Business Sector Rice, Pasta, Dehydrated Vegetables & Cereals
Media Type Others
Length
AI Description The 'Playlist Timer' ad from Barilla presents a creative solution for cooking pasta perfectly al dente. Set against the backdrop of increased home cooking during the pandemic, the ad highlights Barilla's Spotify playlists, designed to act as a timer for various pasta types. Bright visuals and upbeat music capture the excitement of this innovative approach. QR codes on pasta packaging allow users to easily access the appropriate playlist, synching cooking time with music genres such as pop and hip-hop. This campaign not only positions Barilla as a modern brand but also offers practical cooking assistance in a fun and engaging manner.
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