andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Amazon - "The Show Must Go On" by ANDY Awards 2021

Filter results by

TitleThe Show Must Go On
Agency
Campaign The Show Must Go On
Advertiser Amazon
Brand Amazon
PostedApril 2021
Business Sector Online Retail, E-store
Story A young dancer wins the lead in a winter ballet production, but COVID hits and her school is shut down. Throughout the year she trains for the performance under lockdown; in her flat with her parents and sister, via zoom with her fellow dancers, and in the hallway of her building, where she smiles at a boy her age. Later in the year, she receives terrible news; her show has been cancelled. Seeing her sadness, her sister starts making flyers. She posts them around her community. The boy reads a flyer and orders a powerful torch from Amazon. Later, the sister hands our dancer the flyer; an invitation to a ballet performance, outside, tonight. Our dancer steps out into the darkness, the music starts, and the boy shines his torch from his window, illuminating her in a spotlight. She performs as the community looks on. She finishes to rapturous applause.
Media Type Others
Length
AI Description The ad by Amazon, produced by Prettybird, tells a heartfelt story of a young dancer named Lucy, who is announced as the lead in a winter ballet show. However, as COVID-19 takes hold, schools close, and the performance is canceled. Undeterred, Lucy continues rehearsing at home, supported by her family and fellow dancers via virtual means. Her sister notices Lucy's disappointment and prints flyers inviting the community to an outdoor performance. A boy from the neighborhood reads a flyer and orders a torch from Amazon to spotlight Lucy as she dances outside. The ad concludes with Lucy performing beautifully under the stars, receiving applause from neighbors and family gathered to support her. The message, "The show must go on," encapsulates Amazon's theme of resilience and community spirit during challenging times.
Agency
VP Global Creative
WW Executive Creative Director
GM EU Integrated Marketing
Senior Campaign Manager
Creative Program Manager Global
Senior Creative Program Manager Global
Senior Campaign Manager Global
Head of Film
Assistant Producer
Founder
Business Director
Creative Director
Creative Director
Creative Team
Production Company
Director
Exec Prod
Lead Producer
Executive Producer
Head of New Business
Line Producer
Production Manager
Production Coordinator
Directors Assistant
Directorof Photography
Production Designer
Art Director
Costume Stylist
Costume Designer
Seamstress
Stylist Assistant
Post Production Supervisor
3rd Assistant Director
Make-Up Artist
Makeup Assistant
Manicurist
Movement Director
Movement Director Assistant
Camera Trainee
Trainee
Trainee
Art Dept Trainee
Service Company
Executive Producer
Line Producer
Production Manager
Production Coordinator