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Creative Award
New York, United States
Dove - "Courage Is Beautiful" by ANDY Awards 2021

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TitleCourage Is Beautiful
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
PostedApril 2021
Business Sector Hygiene & Personal Care Products
Media Type Case Study
Length
AI Description The 'Courage Is Beautiful' ad by Dove highlights the bravery and resilience of healthcare workers during the COVID-19 pandemic. It shows close-up images of nurses and doctors with visible marks and bruises on their faces from protective gear. The visuals emphasize their emotional exhaustion but also their unwavering determination. The campaign was widely recognized on social media and across platforms like Instagram, where healthcare workers shared their stories. Billboards near hospitals also featured these powerful images, serving as a poignant reminder of their sacrifices. Dove’s message of courage being synonymous with beauty resonated globally, resulting in the ad being highlighted in major media outlets. The campaign not only celebrated the dedication of healthcare workers but also garnered significant online engagement.
Global Executive Creative Director Unilever
Chief Creative Officer
Group Creative Director
Associate Creative Director
Head of Art Production
Art Producer
Art Producer
Head of Integrated Production
Agency Producer
Senior Print Producer
Worldwide Managing Partner
Worldwide Managing Director
Global Managing Partner
Global Business Director
Global Creative Delivery Lead
Programme Director
Chief Strategy Officer
Account Director
Account Coordinator
Chief Strategy Officer
Executive Producer
Assistant
Music Composer
Music Partner
Audio Creative Director
Audio Executive Producer
Offline Editor
Executive Producer
Offline Editor
Post Production
Executive Producer
2D Artist
Technical Operator
Global Dove
Executive Vice President
Global Brand Vice President Dove Masterbrand