Anheuser Busch, Michelob ULTRA - "Contract for Change" by ANDY Awards 2021
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| Title | Contract for Change |
| Agency | FCB Chicago and FCB NY |
| Campaign | Contract for Change |
| Advertiser | AB InBev |
| Brand | Anheuser Busch, Michelob ULTRA |
| Posted | April 2021 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC |
| Media Type | Direct Marketing |
| Length | |
| AI Description | The ad "Contract for Change" by Michelob ULTRA emphasizes their commitment to supporting farmers transitioning to organic methods. It highlights the challenges of current farming practices on the environment and health. The voiceover details how the transition involves a three-year investment with uncertain outcomes, but Michelob ULTRA offers a contract guaranteeing purchase of crops, thus securing a stable income. Stunning visuals of farms and heartfelt farmer testimonials underscore the company's backing. The ad aims to inspire other farmers by assuring market access and financial stability, ultimately pushing towards a more sustainable agricultural future. |
| EVP Worldwide Creative Partner | Fred Levron |
| Former Chief Creative Officer FCB Chicago | Liz Taylor |
| Co-Chief Creative Officer FCB NY | Gabriel Schmitt |
| Chief Creative Officer FCB Chicago | Andrés Ordóñez |
| VP Creative Director | Marianna Ruiz |
| Associate Creative Director | Tim Schoenmaeckers |
| Associate Creative Director | Niels Sienaert |
| Sr. Art Director | Marcus McCoy |
| Creative Director | Peter Carnavale |
| EVP, Group Management Director | Antoniette Wico |
| Management Director | Bianca Marcus |
| Account Supervisor | Michael Fox |
| Director Project Management | Kristin Oberg |
| Chief Strategy Officer | John Kenny |
| SVP Director of Strategic Planning | Thomas Hehir |
| VP Analytics Director | Paul Bierzychudek |
| Senior Strategic Planner | Melissa Jackson |
| VP Director of Production | Joe Tipre |
| Executive Creative Producer | John Bleeden |
| Executive Producer | Ximena Aguirre |
| Sr. Producer | Carolina Velez |
| Production Company Producer | Jim Walter |
| Production Company Producer | Jonathan Wachala |
| Sr. Production Business Manager | Ellen Kuratnik |
| Production Business Manager | Steve Armstead |
| Talent Manager | Trish Gregor |
| Traffic Manager | Mary-Beth Patton |
| Post Production | Lord + Thomas |
| Production | Myles Beeson |
| Production Company Producer | Rene Steinkellner |
| Production Company Producer | Domenic Caruso |
| Post Production | Alex Bartczak |
| Photographer | Steven Piper |
| VP Director of Audio | Jason Ryan |
| Audio Engineer | Batsirayi Zesaguli |
| Director of Photography (DOP) | Myles Beeson |
| Studio Manager | Drew Beeson |
| Editor | Cameron Yergler |
| Vice President Marketing Michelob ULTRA (current) | Ricardo Marques |
| Vice President Marketing Michelob ULTRA (former) | Azania Andrews |
| Senior Marketing Director Michelob ULTRA | Marcela Garcia |
| Director Michelob ULTRA | Samantha Durrant |
| Senior Director of Agricultural Procurement Michelob ULTRA | Jessica Newman |