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ANDY Awards

Creative Award
New York, United States
Mastercard - "True Name" by ANDY Awards 2021

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TitleTrue Name
Agency
Campaign True Name
Advertiser Mastercard International
Brand Mastercard
PostedApril 2021
Business Sector Banking, Finance, Law & Insurance
Media Type Others
Length
AI Description The ad titled "True Name" by Mastercard, produced by McCann New York in 2021, is a poignant narrative advocating for inclusivity and acceptance. It begins by highlighting the risks transgender and nonbinary individuals face when the names on their credit cards do not match their appearance. Real testimonials of people recounting challenging experiences are featured, emphasizing the struggles and discrimination faced by the LGBTQIA+ community.

The ad transitions to Mastercard’s initiative: a credit card allowing users to choose their true name. It asserts the belief that people should be accepted for who they truly are. This innovation not only offers identity empowerment but also safety and inclusivity, providing a significant societal shift towards more acceptance. The ad concludes with footage of acclaim from various media and achievements, highlighting the demand and the successful response from banks to bring the True Name card to market. The visuals are straightforward, yet emotionally potent, showcasing diverse individuals sharing their stories, underscoring the need for and impact of this groundbreaking product.
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