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ANDY Awards

Creative Award
New York, United States
Unilever/Magnum - "Pleasure Tales" by ANDY Awards 2021

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TitlePleasure Tales
Agency
Campaign Pleasure Tales
Advertiser Unilever
Brand Unilever/Magnum
PostedApril 2021
Business Sector Contraceptives & Pregnancy Tests
Media Type Others
Length
AI Description The first segment of the advertisement presents an animated sunset over a cityscape, setting a serene and dreamlike atmosphere. A young woman walks through a park, surrounded by cherry blossom trees, highlighting a Japanese anime style. She interacts with a young man, who is surprised she has never tried ice cream. As they sit on a bench, the man insists she tries it, linking enjoyment to experiencing something as simple as the wind. The scene transitions to dandelion seeds floating away, and vibrant pastels wash over the screen.

In the second segment, the animation switches to a grayscale routine of a middle-aged man. It follows his mundane daily commute to an office, depicting a typical workday. As the day ends, he pursues his passion for painting in a vibrant attic, adding color to his black-and-white world. The transformation hints at discovering joy through small pleasures, like painting and ice cream.
Global Vice President Unilever
Global Brand Director Magnum
Assitant Brand Manager
Assitant Brand Manager
Executive Creative Director
Copywriter
Art Director
Art Director
Global Business Director
Account Supervisor
Head of Production
Agency Producer
Production
Executive Producer
Studio Executive
Supervising Producer
Director
Music Supervision Big Sync Music
Music Composer