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ANDY Awards

Creative Award
New York, United States
Unilever/Dove - "Dove It's on Us" by ANDY Awards 2021

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TitleDove It's on Us
Agency
Campaign Dove It's on Us
Advertiser Unilever
Brand Unilever/Dove
PostedApril 2021
Business Sector Hygiene & Personal Care Products
Media Type Others
Length
AI Description The Dove ad titled "It's on Us" challenges beauty stereotypes by showcasing real women from diverse backgrounds in casting sessions. Phrases like "I'm too dark," "I'm too short," are countered with messages of confidence and inclusion. The ad outlines Dove’s initiative to change the industry's beauty standards, encouraging other brands to cast real women and offering to cover their appearance costs. With over 2000 companies in 51 countries involved, the campaign emphasizes the importance of representation. The visuals include candid shots of diverse women and various geographic locations such as Johannesburg and Mexico City. The narrative is supported by captions highlighting Dove's efforts to break stereotypes and show beauty in all forms.
Global Dove Masterbrand VP
Global Dove Masterbrand Senior Brand Manager
Global Dove Masterbrand Assistant Brand Manager
Director de Negocio Global
Executive Creative Director
Director Creativo Global
Director Creativo Global
Director Creativo Global
Copywriter
Copywriter
Art Director
Art Director
Art Director
Account Supervisor
Production Manager
Agency Producer
Agency Producer
Production Company
Executive Producer
Director
Director of Photography (DOP)
Production Company Producer
Music
Post Pro