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ANDY Awards

Creative Award
New York, United States
Kraft Heinz Country Time - "Littlest Bailout" by ANDY Awards 2021

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TitleLittlest Bailout
Agency
Campaign Littlest Bailout
Advertiser Kraft Heinz
Brand Kraft Heinz Country Time
PostedApril 2021
Business Sector Beverages
Media Type Others
Length
AI Description The "Littlest Bailout" ad by Kraft Heinz Country Time creatively addresses the economic impact of the COVID-19 pandemic. It juxtaposes scenes of major media outlets discussing trillion-dollar bailouts with the introduction of a light-hearted initiative for children. The ad presents a bailout for kids whose lemonade stands have been affected, offering them a chance to receive a relief fund. The scenes show vibrant yellow backgrounds and feature kids explaining how they would spend the ‘stimulus’ money, such as buying a microphone or toys for a school drive. The initiative requires children to write essays, fostering creativity and entrepreneurial spirit. The ad culminates with a message emphasizing ‘keeping the American institution afloat’ and ‘helping the little guys stand up with the big ones.’
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