Telekom Romania - "The Online Park" by ANDY Awards 2021
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Telekom Romania - "The Online Park"
- Brand: Telekom Romania
- Country: Romania
- Advertiser: Telekom Romania
| Title | The Online Park |
| Agency | Leo Burnett Bucharest |
| Campaign | The Online Park |
| Advertiser | Telekom Romania |
| Brand | Telekom Romania |
| Posted | April 2021 |
| Business Sector | Telecommunications Services |
| Media Type | Others |
| Length | |
| AI Description | Telekom Romania's ad, 'The Online Park,' addresses the dangers children face online. It highlights alarming statistics about cyberbullying and internet safety concerns for young kids. Scenes transition from a news broadcast, showing Romanian children as victims of online threats, to visual statistics on internet speed and prices across Europe. The ad introduces 'The Online Park,' a real amusement park turned into a simulation of online hazards. Attractions like the 'shaming mirror' and 'secret photo booth' demonstrate cyberbullying and predator risks. Parents experience what their children face, raising awareness about security tools. The campaign promotes the Kaspersky Safe Kids app and leads to increased downloads and media coverage, emphasizing child safety online. |
| Chief Creative Officer CEE Publicis Groupe | Jorg Riommi |
| Chief Creative Officer | Vasilije Corluka |
| Group Creative Director | Andreas Aron |
| Art Director | Viorel Holovach |
| Brand Communication Director | Mihai Lucanu |
| Group Account Manager | Maria Ilea |
| Senior Account Manager | Magdalena Cernat |
| Account Planner | Corina Bratu |
| Managing Director | Diana Alexa |
| Associate Director Chief Strategy Officer | Victor Stroe |
| Production Company | Saga Film |
| Director | Giovanni Fantoni Modena |
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- BRAND:
- Telekom Romania
- AGENCY:
- Leo Burnett Bucharest