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ANDY Awards

Creative Award
New York, United States
Google / United Nations / Tribeca Enterprises - "Life Below Water" by ANDY Awards 2021

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TitleLife Below Water
Agency
Campaign Life Below Water
Advertiser Google
Brand Google / United Nations / Tribeca Enterprises
PostedApril 2021
Business Sector Search Engines
Media Type Others
Length
AI Description The ad titled "Life Below Water" focuses on the alarming issue of ocean plastic pollution and was created by Google in collaboration with the United Nations and Tribeca Enterprises. With narration by Morgan Freeman, the ad presents a documentary style portrayal of the ocean, highlighting how plastic is now a dominant species in marine life. Visually stunning underwater scenes showcase the vastness and beauty of the ocean, occasionally interrupted by disturbing images of plastic debris. The ad emphasizes that by 2050, there could be more plastic than fish in our oceans. The film uses captivating images and gripping narration to make a compelling argument for immediate action to combat ocean pollution. The 2020 Tribeca Film Festival initially screened the ad, achieving significant impact by raising awareness and driving website traffic for the United Nations.