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ANDY Awards

Creative Award
New York, United States
LONGCHAMP - "Il est cinq heures, Paris s’éveille" by ANDY Awards 2021

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TitleIl est cinq heures, Paris s’éveille
Agency
Campaign Il est cinq heures, Paris s’éveille
Advertiser Longchamp
Brand LONGCHAMP
PostedApril 2021
Business Sector Apparel, Fashion & Footwear
Media Type Others
Length
AI Description The ad, titled "Il est cinq heures, Paris s’éveille," by Longchamp opens with dreamy scenes of Paris at night. Two women named Amber and Mathilde navigate the city, engaging in animated conversations under the glow of neon lights. The ad captures a blend of nocturnal adventures and a lively café scene, highlighting elements of friendship and the charm of Parisian streets. One of the women carries a cat, adding a touch of whimsy. Scenes transition to a motorbike ride through iconic landmarks like the Eiffel Tower, communicating an essence of freedom and exploration. The ad subtly promotes Longchamp's elegant bags, woven into the narrative of lively social connections and the city's magic at dawn. The dazzling color palette and romantic, urban aesthetic emphasize Paris' allure, intertwining with themes of connection and discovery.
CEO Longchamp
Managing Director Longchamp
Artistic Director Longchamp
CMO Longchamp
Visual Production Project Manager Longchamp
Chief Creative Officer
Managing Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Account Director
Account Executive
Agency Producer
Legal Affairs
Production
Production
Director
Executive Producer
Screenplay
Screenplay
Director of Photography (DOP)
Producer
Post Production
Editor
Colorist
Executive Producer
Line Producer
Production Coordinator Film
Post Production
Executive Producer
Special Effects / VFX
VFX Post Producer
VFX Post Producer
Special Effects / VFX
Sound Production
Production Company Producer
Mix
Mix
Lead Senior Stylist
(Key Makeup Artist
(Key Makeup Artist
Production Designer